Adidas Mobile Website Case Study

Mobile Marketing For Tennis Shoes

Mobile Marketing For Tennis Shoes

In today’s busy world businesses need to connect with customers right now, and the best way to do that is with a mobile website version.

When thinking about a mobile website it is important to first decide what the goal of your mobile website is. Today you can choose between a mobile responsive website where it automatically reformats your website as it appears in search results or use a more simple mobile website design with few choices directly related to sales. [Read more...]

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Are Mobile Websites Essential?

Mobile Phone Showing How A Mobile Website Should Look

Mobile Phone Showing How A Mobile Website Should Look

If you are a small business and struggling to gain customers or patients, then you should consider adding a mobile website to your internet arsenal.

Today more and more people have smart phones, iPads and notepads of various types and they carry them with them. These portable devices are quickly replacing those larger home computers for consumers on the go. You see them everywhere: in the mall, in restaurants, airports – anywhere people gather to meet or shop.

And age doesn’t seem to be a barrier for these devices either – many older folks have mobile devices as well!

If you wonder if a mobile website is essential for a successful business today consider this: when was the last time you picked up a yellow pages book to locate a business? [Read more...]

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Link Building

Link Building Is How Websites Make Connections

Link Building Is How Websites Make Connections.

Today everyone is talking about content, but content without link building won’t get you much traffic or recognition. In the final analysis link building is still what the internet is all about.

If you have been involved on the internet at all you will realize that building websites is the easy part – getting traffic to that website is the hard part! We see ads all the time on television showing how to quickly build a website followed by: “build it and they will come” – if only this were true!

If you have built or had someone build you a website you quickly find out that traffic doesn’t just come. The problem is most business owners and individuals trying to make a living through the internet during these hard times find someone (a relative, friend, nephew, etc.) who can build a nice looking website and then find out no one can find it – even friends and relatives! [Read more...]

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Social Media

How To Properly Use Social Media

How To Properly Use Social Media

Today more than ever everyone talks about how necessary social media is to making your business prosper.

But with so many choices of social media sites out there how does one know which ones to use? Do you try to use every one of them, or do you pick and choose a dozen or so?

How much time should you devote to social media?

Today more than ever it is important to have a plan for marketing your website, and part of that plan should include social media… just not too much social media! [Read more...]

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The Importance Of Good Content

Content Is King - But What Is Great Content?

Content Is King – But What Is Great Content?

The buzz word today is “Content is King”. Long gone is the argument that links – any links – will bring traffic to your website. Creating as many links to your website as possible using links with the specific keywords you want to rank for in the anchor text are no longer the “magic bullet” to get Google to rank your page.

But what is good content?

How many times have you done a search for something or followed a link only to find a page that is clearly written by a non-English speaking person? Or when you are searching for a specific piece of information but wind up on a page that is selling Viagra? [Read more...]

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Does Mobile Search Have An Advantage for Businesses?

Mobile Search Optimization Google Places Listing

Mobile Search Optimization Google Places Listing

With each passing day it becomes more and more clear that mobile search is taking a larger piece of the search traffic with the explosion in smart devices for consumers.

For many sitting down to a desk top computer or laptop has been replaced by using a smart device like a mobile phone or device like an iPad or similar device. With all of these devices so handy mobile search is becoming the norm, not the exception! [Read more...]

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First Link Priority

Sometimes we have multiple links from one page to another on our website, and from Google’s point of view, only the first link it finds counts. So, if the first link is an image, the link may pass page rank but NOT anchor text.

The problem is not difficult to understand and fix, and you can go to the Noble Samurai blog to see a video outlining the solution.

Hope this helps.

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Is Your Business Being Found On The Internet?

Today, more than ever, an effective presence on the internet is crucial to the success of any business, whether it is online or a brick and mortar storefront. No longer do people pick up the phone book, thumb to the business listings, and look for a local business providing what they are looking for.

No, instead they jump on their computer or use their smart phone to search the internet to find what they are looking for and where it can be found. You understand: most purchases are emotional and done on impulse. If you are not where they are looking, then you are missing a lot of business.

Have you checked out your local business listing? Is it at the top of the first page of Google, Yahoo and Bing? Are your competitors there?

If you are there, check out your competitors local business listings. Notice that following your local business listing in Google there are a list of alternatives to your business. Are they showing “above the fold?” If so, why?

The very first thing a local business owner must do is create an attractive, effective and focused local business listing. After all, if you can’t be found your can’t sell your products!

Check out the lead article on the Home page of this website – you will be glad you did!

Here’s to your success!

Affiliate Marketing For Newbies

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Markets, Niches and Micro Niches

Often it is difficult to come up with an idea for building an online business, but it needn’t be. There are so many ways to find something to build a site on that has good traffic and little competition.

All it takes is a little work and some research. Start by thinking about what you are interested in. This is because if you are interested with a subject, you are more likely to stick with it.

One of the mistakes most new internet marketers make is to constantly change their mind and chase the latest “hot” topic, never really spending the time and effort to develop one good, and profitable, web site.

You might wonder what is the difference between markets, niches and micro niches, and why does it matter? The answer may surprise you.

It is easy to look around our home and see things that we buy, recognize a lot of people by the same thing, and think that is a good market to go into. But usually those items are in mature markets where the competition is stiff.

Another mistake new internet marketers make is trying to compete with a large online store. Forget it, you will get crushed. Rather, pick a small market with good traffic, little competition and which you can carve out a “niche” for yourself.

That’s where the money is!

The following two videos have some great ideas about how to find a market you might be interested in, and suggests that you start out by choosing 7 topics that might be of interest for you.

This is because not all of your ideas will have adequate traffic and commerciality, so you need to have enough good ideas to choose from.

Enjoy!

To your online success!

Affiliate Marketing Training

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The Challenge

Starting next week “The Challenge” gets underway. This is the follow-on program of the 30 Day Challenge which has been run for the last few years by Ed Dale and company.

I would urge you to join this FREE online training program and learn the basics of internet marketing. The goal of The Challenge is simple: to help a newbie make $1 by the end of the course! Of course, most who follow carefully the program, do the work and pay attention will make more than that, and some will even wind up with a viable business.

By devoting 30 minutes a day for 7 days, then taking 7 days off, then another 30 minutes a day for 7 days until 3 months has elapsed and you have absorbed all of the information you need to develop a profitable online business.

So, don’t hesitate – go to The Challenge right now and sign up!

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