For many sitting down to a desk top computer or laptop has been replaced by using a smart device like a mobile phone or device like an iPad or similar device. With all of these devices so handy mobile search is becoming the norm, not the exception!
Consumers Turn To Mobile Search
According to an article in BusinessWorld:
According to a study by the Mobile Marketing Association (MMA) and Lightspeed Research, 25 percent of consumers are more likely to respond to advertising, whether it’s print, online or outdoor, “if they are able to do so via a mobile search,” the publication reported.
One of the reasons that mobile search is so effective is that the information is highly targeted to consumers with a clear call to action. The mobile user is ready to make a purchasing decision when they use mobile search to find and locate where the product they want is right now.
Your Business Is At Risk
If your business isn’t engaged with mobile search advertising then you need to ask yourself where your customers are going to find you. If you aren’t where they are searching then they simply won’t find you.
Ask your self this question: when was the last time you picked up the yellow pages to find a business you need something from? I am willing to bet “not in the last 5 years”! Instead you used your computer or smart phone to search for what you needed or wanted.
Be Where Your Customers Are!
In these economic times you need to be where your customers are looking, or you won’t be anywhere soon enough. And that is with advertising on mobile devices where consumers can find you using mobile search!
Just look around the next time you are at a restaurant or just out and about. You will observe that almost everyone has a cell phone, and today most of them are smart phones. Smart phones have become how we are all connected, so using mobile search simply makes sense.
It isn’t even restricted to young people; even older and retired people have cell phones, and as technology advances they get smart phones and then the younger ones encourage them to learn how to use them more effectively – like searching on the internet for information or businesses!
Get With The Times!
Mobile search is where shopping is heading and if you are not there then you may find your business gone. As I drive around I see more and more small businesses closing up shop, not just because of the economic times but also because customers aren’t finding them.
We can help you with mobile search – just give us a call at 1 (866) 440-2461 and discover how inexpensive it really is to get on mobile search devices.